"The Best Men Can Be" is a corporate social responsibility advertising campaign from the Procter & Gamble safety razor and personal care brand Gillette.

30 Jan 2019 Procter & Gamble Co.'s Gillette ad asked men to consider doing better. As a result, at least some are willing to consider Gillette. 23 Aug 2019 Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a  In the first quarter after the airing of the ad, Gillette's sales where down 8% during a period all P&G sales are up. This is Massive when you think of the lag time  23 Jan 2019 P&G CFO Jon Moeller says controversial Gillette ad hasn't affected sales said during a press call after P&G released earnings Wednesday.

Gillette’s new ad asks if this is “The Best a Man Can Get.”. A 30-year-old tag line selling Gillette razors to men is having its own #MeToo moment, and some of its whiskered target audience and the women behind them are outraged that a big consumer brand stepped outside of grooming.

23 Jan 2019 Procter & Gamble said on Wednesday that its recent Gillette campaign is not hurting sales yet despite the controversy surrounding it. 1 Aug 2019 In the ad, released mid-January, Gillette asked if toxic masculinity is “the best a man can get?” The commercial features video and audio clips  5 Aug 2019 Gillette's parent company Procter & Gamble are standing by the after facing boycott threats from customers over controversial ad campaigns. "The Best Men Can Be" is a corporate social responsibility advertising campaign from the Procter & Gamble safety razor and personal care brand Gillette.

Following their much maligned ‘toxic masculinity’ ad, Gillette has become one of the weakest performing Proctor & Gamble products, with sales continuing to decline. Get woke, go broke. The ad, entitled ‘We Believe’, was released in January.

"The Best Men Can Be" is a corporate social responsibility advertising campaign from the Procter & Gamble safety razor and personal care brand Gillette. 25 Jan 2019 Gillette's latest advert calling on men to counter toxic masculinity might've prompted unprecedented media coverage, but it didn't boost the  18 Jan 2019 Furious people are destroying their razors after watching Gillette's ad — but it gave the company a crucial advantage over some of its biggest 

Moeller’s comments come after a survey of 2,000 American adults conducted by brand intelligence firm Morning Consult found that 61 per cent of viewers reacted positively to Gillette’s ad

Back in 1989, Gillette made a big impression on consumers with a Super Bowl ad using the tagline “The Best a Man Can Get.” For 30 years, the company successfully reinforced the high quality of its products via use of the tag, and was able to charge a price premium yet gain market share. Gillette says it’s satisfied with sales after controversial ad Procter & Gamble said Gillette sales haven’t budged after its controversial #MeToo ad — but it’s calling the campaign a big Following their much maligned ‘toxic masculinity’ ad, Gillette has become one of the weakest performing Proctor & Gamble products, with sales continuing to decline. Get woke, go broke. The ad, entitled ‘We Believe’, was released in January. Moeller’s comments come after a survey of 2,000 American adults conducted by brand intelligence firm Morning Consult found that 61 per cent of viewers reacted positively to Gillette’s ad The ad had 642,000 down votes after its first two days on YouTube. But it gets worse… When you open the US Gillette website you get a pop-up lecturing ad on abusive male culture. BUT — When you open the Gillette website for ANY OTHER MARKET — including Saudi Arabia Gillette held a 52.8% market share of men's razors and blades in the U.S. last year, according to Euromonitor. Additionally, Gillette has faced competition from disruptive upstarts like Dollar

26 May 2019 A survey conducted after that ad ran found the ad was well-received by consumers, with 71% of respondents agreeing that Gillette “shared their 

16 Jan 2019 Men's rights activists are angry about Gillette's new ad challenging toxic stock soared after it unveiled a September advertising campaign  17 Jan 2019 The ad depicted bullying, sexual harassment and boorish behaviour, posing a question that inverts Gillette's long-term tagline: is this the best a  21 Jan 2019 Read more about Men don't buy: Why Gillette's ad on toxic masculinity Gillette has launched a new marketing campaign, “The Best Men Can Be,” with Passive global funds, algos might have magnified stock crash: Study  15 Jan 2019 WATCH ABOVE: New Gillette ad asks 'what it means to be a man' honour teen Tyler Clementi who killed himself after he was outed as gay. 7 May 2019 Some have argued that Gillette's parent company benefited from the Gillette ad, citing the spike in stock value that took place over a week after  15 Jan 2019 Gillette Won't Pull TV Ad That Targets 'Toxic Masculinity,' Despite Backlash Today's Top Story: U.S. Stocks Plunge Amid Mounting Concern on there is post after post saying that any man who finds this ad objectionable is  15 Jan 2019 A new advertising campaign from razor-maker Gillette has attracted a after leaving office, called the ad “pretty insulting” and said he would 

17 Jan 2019 More people also said that they felt Gillette was "socially responsible” after seeing the ad. Political leaning impacted reception: Most Democrats (  15 Jan 2019 If you're mad at Gillette's toxic masculinity ad, maybe you're the problem Evidently he didn't read about the rise in value of Nike stock after